marketing · Paid
Ahrefs
An SEO toolset for keyword research, backlink analysis, site audits, and competitor research used by SEO professionals worldwide.
Why this tool?
Ahrefs is the most trusted SEO data platform among professionals. It provides keyword volume and difficulty data, a massive backlink index, content gap analysis, site audit tools, and rank tracking—everything needed to plan and execute an organic growth strategy.
analytics · Freemium
Mixpanel
A product analytics platform for tracking user behavior, funnels, retention, and feature engagement in web and mobile apps.
Why this tool?
Mixpanel tracks individual user actions—clicks, form submissions, feature usage, purchases—and lets you build funnels, retention curves, and cohort analyses without SQL. Product teams use it to identify where users drop off, which features drive retention, and how different user segments behave.
analytics · Freemium
PostHog
An open-source product analytics platform that combines event tracking, session replays, feature flags, and A/B testing.
Why this tool?
PostHog replaces a stack of separate tools. You get product analytics, funnels, cohorts, session recordings, feature flags, and A/B tests under one roof, with transparent open-source pricing.
subscriptions · Paid
Recharge
Subscription management platform for ecommerce that handles recurring billing, customer portals, and subscription analytics.
Why this tool?
Recharge integrates with your store to let customers subscribe to products, manage their subscriptions through a customer portal, and gives you analytics on churn, LTV, and subscription metrics.